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Levánte

Packaging design

Form development

A luxury perfume brand for hopeless romantics, Levánte offers a collection of uniquely curated lavender fragrances blended with various exotic oils. The packaging can be used as a means to showcase one's love for someone; complete with a handwritten note.

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User & Market Study

48% users stated that they used perfumes to smell and feel good, whereas 30% said that they used them to feel calm. 

Most people stated that they preferred buying a 50 - 100 ml bottle.

Most people stored their perfumes in their boxes inside cabinets or shelves. Not many people preferred carrying their perfumes along

Most people wanted frangrances which can make them feel calm, destress them and reduce their anxiety. Majority people preferred a natural fragrance when asked for an ideal fragrance.

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Brand Concept & Inspiration

Keeping in consideration the expectations from a perfume the basic fragrance was chosen to be Lavender. The brand will have a set of various fragrances incorporated with the basic lavender fragrance. 

Keeping in mind the inspiration, Levánte was finalized as the name of the brand. The brand attributes were -

Luxurious
Delicate
Elegant
Soothing 
Romantic

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The basic concept of the brand revolves around romantic relationships and is targeted at young women thus the fragrances were named after the different phrases depicting various stages of a romantic relationship.

Forever Yours

Not giving up

Be Mine

Will always want you

Aligning with the brand concept of romantic relationships, the forms and the textures of the primary and the secondary packaging  were inspired from lavendars, diamonds, rings, crystals etc. 

Based on the attributes and the product Didot was selected as the display typeface and Ostrolla as the fragrance typeface 

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The final form of the bottle is inspired from a wedding ring

The bottle is designed keeping the ergonomics of a palm and the ways of holding the bottle in mind.

A small note attached to the lid which slides open along with the lid to reveal any handwritten message.

The secondary packaging opens up like a ring box.

Final Product

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